BrandSort Cards


BrandSort Cards BrandSort Cards

After a brief hiatus, the second edition of BrandSort is now available — and ready to roll in sleek new packaging!

Help your team achieve consensus, prioritize goals, and figure out what they really mean with the words they use. BrandSort Cards build on the brand attributes exercise — the message architecture exercise — introduced in Content Strategy at Work and dozens of workshops since 2012. Now you can get going and guide stakeholders through the trusted three-step process with the complete deck:

  • 7 detailed instruction cards to help you facilitate the action and raise questions
  • 3 category label cards to guide grouping and organization
  • 80 brand attribute cards to capture the most common terms across industries

BrandSort cards are printed in an easy-to-read typeface on a heavy, 16 pt. bright white gloss card stock with a contrasting back side, all designed with a low-glare sheen. Dig those details: even under harsh lights in a conference room, everyone gathered around the table will be able to see the words from a distance — and the varnish will ensure your cards stay free of fingerprints even through the most contentious conversations.

Your cards are sized to be taken seriously at 3.25" x 6.25" and come packaged in a matching heavyweight paperboard box ready to toss in your bag or crack open in front of a client. There's a little surprise waiting just under the lid for you, too. (Note: these images show the first edition packaging; your box will be green with the logo knocked out in white.)

What else? BrandSort is green in more ways than one. The cards and their case are designed and printed in the USA with 100% vegetable-based inks and water-based aqueous coatings on responsibly forested paper certified by the Sustainable Forestry Initiative. So if one day you've had enough with message architecture, content, and communication goals, don't worry: at least this tool is 100% biodegradable.

Finally, right now we're just shipping to the US via USPS Priority Mail — which always seems like a good deal, if you're in the US. Unfortunately, after looking into it, shipping to other countries still seems prohibitively expensive. If you live outside the US and want to purchase BrandSort Cards, please reach out and let's figure something out.